Goal: By looking at Black Girl At Leisure’s media kit, social pages, and audience interactions, I set out to find new ways to help the founder boost visibility and build more exposure for her social app for the possibility of native advertisement.
Strategy: Identified Black Girl At Leisure’s unique value proposition in order to identify how to position them in a market where social media apps are dominant.
Actionable Steps: Highlighted key areas of growth and opportunity for the founder to consider when marketing the app to both existing and new audiences. Developed a mix of digital and in-person strategies for review.
