The Goal
A publishing and literacy company needed a strong brand identity and marketing plan to connect with multiple audience segments—parents, school professionals, and young adults. The goal was to highlight the childlike essence of the “house” while evoking creativity through color, tone, and overall branding.
I developed a comprehensive brand and marketing framework to position the company as the go-to publishing partner for schools.
This included:
Competitor Analysis: Identified direct and indirect competitors to clarify market opportunities and define the brand’s unique positioning.
Brand Vision: Collaborated with a branding specialist to cast the vision so they could design the logo, color palette, and overall brand mood.
Marketing Strategies: Built a multi-channel strategy that included newsletters to engage schools and parents, and community event mood-boards to help visualize the publishing house’s role in fostering creativity and connection.
